Pefin Financial Planning Agreement


Pefin, Inc. (“Planner”, “We” or “Us”), Pefin, Inc. and Client (“You/Your”), (individually known as a “Party” or together as “Parties”) enter into this Pefin Financial Planning. Agreement (“Agreement”), as of the “Effective Date” (the date in which You electronically sign the Terms of Use of Pefin, Inc.). This Agreement sets forth the Terms and Conditions with regard to the Services that We will provide You.


Pefin, Inc. offers Non-Investment based AI Financial Planning advice to its clients. We are an internet only AI Financial Planner. We use AI Technology to understand your life plans- like buying a home, having kids, sending them to college, retiring in comfort-and generate a financial summary for you. We then provide advice to You on how to improve Your financial life on an ongoing basis.

Pefin, Inc. does not provide any services that are regulated, especially investment advice. It however may incorporate any investment advice that Pefin Advisors, LLC has provided to You, provided that you have authorized Pefin Advisors, LLC to share this information with Us. You have access to Pefin Advisors, LLC via the website which is jointly managed by Pefin, Inc. and Pefin Advisors, LLC. The services Pefin, Inc. provides you will change and improve over time, without any notice to You.

FIDUCIARY STANDARD: Pefin, Inc. offers all of its Services (non-Investment Financial Planning and Advice) to a fiduciary standard, which means we are committed to working in your best interests, above our own.

Accessing the AI Financial Planner:
Client can access the AI Financial Planner and Advice offered by Pefin, Inc. by visiting the website This website, provides both non-investment related financial planning services provided by Pefin, Inc. (which is not regulated by the SEC), and investment advice, provided by Pefin Advisors, LLC. Information displayed on the website, may include assumptions on investment returns, which are generated by Pefin Advisors and provided to Pefin, Inc. as duly authorized by the client.


This Services Agreement says that You agree to the following:

(a) Providing Complete and Accurate Information
You understand and agree that the accuracy of Your Financial Plans provided by Us is based on the input you provide Us directly via the App and indirectly via the accounts aggregated via third party providers. As a result, the information and recommendations provided to you could be wrong for a variety of reasons that are beyond our control. They include:

  1. Inaccuracies in the data you provide us or obtained from other third-party sources, as authorized by you.
  2. Inaccurate processing or calculations, or system misconfiguration issues as a result of this inaccurate data.

(b) Understanding the Suitability of the AI Financial Planner for my needs
The Planner provides Fiduciary Financial Planning and Advice. However, we do not provide the complete range of legal, tax or financial advice that may be needed for You. It is up to You to decide if Pefin is sufficient for your needs, in the same way that you would evaluate a Human Financial Advisor.

(c) Understanding the limitations of the AI Financial Planner
You understand all the assumptions and limitations of the Planner, and agree to use the Planner with a clear understanding that it will be sufficient for Your needs.

  1. The Planner uses AI Technology that within it has assumptions on market prices, human behavior, tax rates, inflation, and other economic variables, and incorporates assumptions provided by third party sources.
  2. We build AI models based on these assumptions that we believe are correct, which should provide a very good understanding of your financial life.
  3. We periodically update and recalibrate the information in our AI algorithms. Such updates may not be timely or accurate. While We seek to completely parametrize the complexity of your financial life to generate the best financial plan for you, it may not be able to completely model your personal situations accurately due to specific conditions in your life.
  4. We may also use simplifications to complex models to ensure the ease of use without affecting the material accuracy of the advice provided. Despite every attempt at accuracy, Pefin Financial Plans may end up being inaccurate, biased, and provide inaccurate forecasts of your financial situation due to inaccuracies in the inputs. Furthermore, extreme market conditions, and complex personal circumstances which cannot be modeled by Pefin’s AI algorithms, may provide inaccurate results which may result in damage to your financial situation. Youunderstand all of these constraints, and You are solely responsible for Your use of the service.
  5. Pefin does not guarantee that using the website will improve Your financial situation or give you the ability to meet your financial goals, especially if you do not follow ALL the advice provided by Pefin.

(d) Authorizing the AI Financial Planner to Electronically transfer data from and to Pefin Advisors
Information displayed to Pefin, Inc. customers on the application, may include assumptions on investment returns, which are generated by Pefin Advisors, LLC and provided to Us as authorized by You. You authorize Pefin Advisors, LLC to provide this information to Us and for Us to use this investment advice, in the calculation of your life plans and providing advice to you. All of this information, is automatically transferred electronically to us via You further authorize Us to provide ALL requested information, including your latest Financial Plan and the underlying data, which you may not have yet reviewed, to Pefin Advisors, LLC so that they can provide You investment advice.

(e) Liability
Except as otherwise provided by law, Pefin, Inc., or its officers, directors, employees or affiliates will not be liable to Client for any loss:

  1. Client may suffer as a result of Pefin’s Financial Plans and Advice or other action taken or omitted in good faith and with the degree of care, skill, prudence and diligence that a prudent person acting in a similar fiduciary capacity would use in conducting an enterprise of a similar nature and with similar objectives under the circumstances;
  2. Caused by using inaccurate, outdated or incomplete information provided by Client and/or by Client’s failure to promptly inform Planner of changes in his or her financial and/or economic situation, via the site in the Financial Advice provided.
  3. Resulting from the failure or delay in performance of any obligation under this Agreement arising out of or caused by circumstances beyond Pefin’s reasonable control, including, without limitation, acts of God, earthquakes, fires, floods, wars, terrorism, civil or military disturbances, sabotage, epidemics, riots, interruptions, loss or malfunctions of utility, computer software or hardware, transportation or communication service, accidents, labor disputes, acts of a civil or military authority, governmental actions or inability to obtain labor, material, equipment or transportation; or
  4. Consisting of any indirect, special, incidental or consequential damages.
  5. Client agrees to indemnify Pefin for the ability to model outcomes that could not have been predicted by the AI Financial Advisor similar to the ability for a human advisor to predict and model extreme outcomes that may result in financial loss to you.

(f) Confidentiality
During the term and following the termination of this Agreement, the Parties agree to treat as confidential all information and advice furnished by either party, including their agents and employees, and all ADVICE provided to the client.This confidential information shall not be disclosed to any third parties except as agreed upon in writing, or as required by federal or state law, regulatory authorities.

Client has received and reviewed a copy of the Pefin Privacy Policy detailing how Client’s non-public personal information is protected.

(g) Representations
Each party executing this Agreement represents that:

  1. If an individual, it is of legal age and capacity;
  2. It has full legal power and authority to enter into this Agreement;
  3. This Agreement will be legally binding and enforceable against such party when executed;
  4. You are acting in a Personal Capacity only. None of the information you see here can be shared with any third party for any purpose, especially as noted in the Non-Disclosure Agreement electronically signed by you.
  5. The terms of this Agreement and the performance of the actions called for under the Agreement by such party will not violate any law, regulation or contractual obligation to which such party is subject; and
  6. If one of the parties is an entity, that party represents that:
    1. The entity is validly organized under the laws of the applicable jurisdiction;
    2. This Agreement has been entered into by an appropriate agent with power to bind the entity who is of legal age and capacity; and
    3. This Agreement has been duly authorized by appropriate entity action and when executed and delivered will be binding in accordance with its terms.

Client confirms that the terms of this Agreement and his or her engagement of the Planner do not violate any obligations of Client, whether arising by contract, operation of law or otherwise.

Client agrees to notify Advisor in writing, via the application, of any event that might affect his or her authority or the validity of the Agreement. Client and Advisor agree to immediately notify each other in writing if any of the representations set forth in this sect ion of the Agreement cease to be accurate.

Client represents that it is not a retirement plan “Plan” organized under ERISA.

By executing this Financial Planning Agreement, the parties acknowledge, understand and accept their respective rights, duties, and responsibilities.