Freedom!- or Why We Do What We Do at Pefin

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

Happy 4th of July!! We celebrate these core principles that form the basis of the United States- that all people are created equal — and that all people have the rights of life, liberty and the pursuit of happiness. What glorious principles these are!!

What do a Fintech company and the 4th of July have in common? If that Fintech company is Pefin- the world’s first AI financial advisor, the answer is: a lot! The main focus of Pefin is to help people achieve what matters most to them — to achieve financial freedom and to be able to pursue happiness in whatever that means to each individual user. Money can’t buy happiness- that much is clear- but financial struggles and stress can certainly diminish peace of mind.

At Pefin, we believe that people want to make good financial decisions, but they don’t always have the information and means necessary, to make that happen. Not everyone will be able to afford everything they want, but at the same time almost everyone can improve their situation with access to better information regarding:

  • how to intelligently save

  • pay down debt

  • optimize their 401k or other retirement accounts

  • invest

Making better decisions about how to afford sending your kids to college, afford having a new baby, how best to plan for retirement, how to afford a home — or whatever it is you are trying to achieve — is possible, with the right information in hand.

Pefin was created because our founder, Ramya Joseph, wanted to help her father deal with an unplanned early retirement when he was unexpectedly laid off from his job. She wanted to help him find financial freedom in a very real way, when it wasn’t clear to him if that was possible. She helped him — not in a theoretical way but with clear action steps- and he was able to make that early retirement work. With Pefin, we have built a platform that helps all of our users, every day, to be able to find those same tangible action steps to achieve what matters most to them- today and in the future.

Pefin is currently being offered free of charge, so give it a try and begin your path to financial freedom — we all deserve it. We at Pefin wish you all a very happy 4th of July!

Jay Gopalakrishnan