Pefin Welcomes Anthony Caneva as CEO of Pefin Australia


Caneva and Pefin President to Execute Launch in Australia Bringing Affordable and Transparent Solutions to Underserved Australians

Australia, October 5, 2018 - Pefin, the world’s first AI financial advisor, welcomes Anthony Caneva to their management team as Pefin Australia CEO. Caneva brings with him over 15 years of experience in financial services, technology and corporate advisory. After graduating Magna cum Laude from his MBA, he has focused on working with high-growth technology companies on their corporate development and financial strategy.

Caneva’s role will encompass setting up a subsidiary, Pefin Australia, to customize the Pefin product for the Australian market. Pefin will license its AI technology and create a uniquely customized Australian platform that provides fiduciary level and holistic financial advice to clients. Pefin’s goal will be to serve the 95% of Australian consumers for whom the cost of human financial advisors is prohibitive, and who would like to receive the highest quality fiduciary advice.

With the recent report by the Royal Commission highlighting that over 90% of financial advisors have failed to comply with the best interest standard for their clients and that consumers have been deliberately misled, it’s clear that there is a need for low cost fiduciary financial planning and advice. Pefin’s “no conflict” advice will resolve this issue for the entire market.

Anthony states, " I'm excited to be working with the fantastic team at Pefin, and I am looking forward to bringing Pefin to the Australian market. More than 80% of Australia's adult population don't receive advice. Pefin will provide them, and others, with affordable, convenient and unbiased strategic advice that will help them achieve their financial and lifestyle goals. That is what makes this such an incredible opportunity, and I'm committed to delivering these results for un- advised and under-served consumers."

Pefin Australia is seeking partners and investors to bring this technology to Australian superannuation funds, banks, insurance companies, asset managers and financial planners. Pefin President, Viju Joseph , will join newly hired CEO of Pefin Australia, Anthony Caneva, to attend meetings in Sydney and Melbourne, from October 8th through October 18th, 2018, to further these discussions with potential partners and investors. Viju and Anthony also plan to meet with regulators to explain how Pefin’s AI can provide and ensure fiduciary standards for consumers, with no bias and no hidden fees, and create a level of transparency for the benefit of regulators that is not possible with human advisors.

About Pefin

Established in 2011, Pefin is a financial technology company based in New York City. Pefin stands for PErsonal Financial INtelligence.

Pefin launched in the U.S. in December of 2017 and plans to roll out in the Netherlands in late 2019. Pefin plans to be in 6-8 countries, across Europe and Asia over the next two years. Pefin's proprietary AI technology analyzes all of the data that describes an individual's financial life, and incorporates markets, tax and regulatory details, to craft personalized and affordable financial advice, available 24/7.

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Jay Gopalakrishnan