Pefin’s mission is to provide trustworthy, affordable, and personalized financial advice to anyone who needs it. Our AI technology will continually push the limits of innovation in the financial services industry to empower each of us to make the best financial decisions.
Pefin uses AI to make decisions with your money, just like a human advisor would. The AI Brain is a neural network that understands hundreds of financial relationships. For a single financial projection that spans 80 years, the network evaluates and monitors 2M-5M data points for you.
The AI that powers our technology is smart - it has common sense, learns from our behavior, and adapts with change. Behind this technology is a talented team who question the status quo today to design the financial services industry of tomorrow.

Catherine Flax is a Managing Director and the Head of Commodity Derivatives & Foreign Exchange, Americas. With a 20-year track record in financial services, Catherine has successfully developed strategies to build robust, client-centered franchises.
Viju Joseph is Chief Risk Officer at Weiss Multi Strategy Advisors, a $1.3B alternative asset manager where he is responsible for risk, portfolio construction and asset allocation. Viju is also on the Board of Trustees and Investment Committee of the University System of Maryland Foundation, assisting in managing a $1B college endowment in its asset allocation, risk management, and investment selection processes.